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Libraries were central to helping people be counted in the 2020 Census. Now, learn how to make the data count for your library and community. This on-demand webinar introduces you to the important role that public libraries can play in assisting individuals, groups, and organizations with finding, accessing, and using census data for planning and decision making. Resources and tools for searching basic census sources are covered. Hear from librarians who have offered data literacy programs at their libraries to reach multiple audiences, including small businesses and entrepreneurs, local historians, students, and nonprofits and government agencies.

Originally presented April 6, 2021.

This webinar—the first of six—is presented as part of the Census Data Literacy project, an initiative of PLA in partnership with ’s Public Policy and Advocacy Office, which aims to build data literacy skills among library staff with the overall goal of promoting awareness and use of Census data in their communities. These webinars will be facilitated by Karen Brown, manager, ACRL Consulting Services.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will be able to:

• Understand the potential role of public libraries to promote data literacy;
• Know how census data can be used for decision making, planning, and community and economic development;
• Develop strategies and ideas for data literacy services and programs to reach multiple audiences in your community; and
• Identify resources for learning how to search census data sources.

Additional Resources

• Panelist Slideshows:
  • Karen Brown (PDF)
  • Burton Reist (PDF)
  • Linda Hofschire (PDF)
  • Kirstin Krumsee (PDF)
• Chat Transcript (PDF)
• Links Shared by Panelists:
  • PLA’s Census Data Literacy project
    http://www.ala.org/pla/data/census
  • PLA Census Data Literacy Resource Guide
    /sites/default/files/pla/content/data/Census_Data_Literacy_Resources.pdf
  • Providence Public Library’s Data Pathway
    
  • Queens Public Library’s NYC Open Data 101
    
  • Denver Public Library’s Census Resource
    
  • San Francisco Public Library’s Census Campaign
    
  • Boulder Public Library’s Art of Data Exhibit
    
  • Libraries by the Numbers
    
  • Federal Depository Library Program (FDLP), “Census as a topic”
    
  • IMLS Search & Compare
    
• Census Bureau Resources:
  • OnTheMap
    
  • Statistics in Schools
    
  • State Data Centers
    
  • For Census Webinars and notifications for future webinars
    
  • Previous Census Webinars
    
  • JASON report, “Assessment of 2020 Census Data Quality Processes”
    
  • 2020 Census response rates by state
    
• Other Links:
  • Montana State Library Services, ArcGIS story map
    
  • Tennessee Libraries by the Numbers
    
  • National Center for Education Statistics
    
  • Federal Reserve Bank Economic Data (FRED)
    
  • Census Reporter
    

Who Should Attend

This on-demand webinar is intended for public library administrators and public services and outreach librarians interested in improving data literacy among library staff and patrons.

Instructors

Burton Reist is the U.S. Census Bureau’s assistant director of the Communications Directorate with responsibility for operations and management. He oversees the Public Information Office, the National Partnership Program, and the Program Management Office for the Integrated Communications Contract which provides extensive communications support for the 2020 Census. In all of these areas, he provides executive leadership for ensuring ongoing strategic communications for the 2020 Census Program.

Linda Hofschire directs the Research Institute for Public Libraries (RIPL), serves as the instructional designer for Embedding Evaluation in Libraries, and is the training coordinator for Infopeople, the education and training arm of the Califa Group. Linda serves as the chair of PLA’s Measurement, Evaluation, and Assessment Committee.

Kirstin Krumsee is a library consultant for data and research at the State Library of Ohio. She serves as Ohio's state data coordinator and was named a Library Journal Mover and Shaker in 2019 for her work on Libraries by the Numbers, an online tool to help libraries tell their stories with data.