Worthington Libraries, Worthington, Ohio

About

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Awarded for “Find Yourself Here” rebranding campaign, a unique, informative and fun way to position the library as an information source and inviting destination. Beginning with staff communications guidelines and expanding to service provision, the library was positioned as a place where everyone belongs and is accepted. The net result was a 35% increase in online homework usage and a 36% increase in the circulation of downloadable books.

Awards Won

Title Year
John Cotton Dana Library Public Relations Award

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The John Cotton Dana Award honors outstanding strategic communication for libraries: the art and craft of getting the right message to the right audience at the right time, and getting the right results. These awards are an outgrowth of the Library Publicity Honor Roll, 1939-42 given in behalf of the Wilson Library Bulletin and the A.L.A. Public Relations Committee.

 2011 - Recipient(s)