The University of California Santa Cruz Library

About

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Awarded for its hugely successful campaign surrounding its acquisition of the Grateful Dead archives. In addition to coverage in many national newspapers and magazines from the Wall Street Journal to Rolling Stone, the library’s Facebook page for this archive has over 48,000 friends – second only to the Grateful Dead’s own web page – and they have received $1.5 million in donations.

Awards Won

Title Year
John Cotton Dana Library Public Relations Award

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The John Cotton Dana Award honors outstanding strategic communication for libraries: the art and craft of getting the right message to the right audience at the right time, and getting the right results. These awards are an outgrowth of the Library Publicity Honor Roll, 1939-42 given in behalf of the Wilson Library Bulletin and the A.L.A. Public Relations Committee.

 2011 - Recipient(s)