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Samantha Helmick serves her Iowa community in the capacity of UX & Outreach Librarian for Burlington Public Library. She received her MLIS from University of Illinois, where she designed a sustainability internship with DigitalLearn.org through PLA. She currently volunteers as an Iowa Library Association chair for the Member Relations, Public Library and Information Technology Forums. She is a contributor to YALSAblog, EdReach, LiTTech and as YALSA Division and Membership Promotion chair. Samantha is currently writing a textbook for the Library Tech Essentials series on “Mobile Social Marketing for Libraries” which will be published by Rowman and Littlefield in 2015. She is enthusiastic to develop new relationships and opportunities to collaborate with NMRT members and learn from her colleagues throughout the field.