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Rod Library developed a crowdfunding campaign sponsored by the University Foundation’s new platform. Several of the committee members were impressed that they were able to surpass their financial goal and noted that 76 percent of the library staff contributed to the campaign. The committee thought the video developed for the effort was clever and creative and they liked that the branding allowed for a viral PR component. The Rod Library is commended for how clearly they explained their fundraising efforts, why they needed the campaign and how they planned to accomplish their goal. The committee also noted that crowdfunding for a library marks a moment in time that was worth marking and considering.