Richland Library (S.C.)
"change from the inside out" customer service campaign
About
°ÄÃÅÁùºÏ²Ê¿ª½±app
Richland Library (S.C.) used customer experience workshops with 400 staff members to “change from the inside out,” identifying the Library’s brand promises to the Richland community. The brand promises became the Library’s foundation for defining what the customer can expect from the library.
Awards Won
| Title | Year | |
|---|---|---|
|
John Cotton Dana Library Public Relations Award
°ÄÃÅÁùºÏ²Ê¿ª½±appThe John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
|
2013 - Selection(s) |
