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The Minnesota Department of Transportation (MNDot) created the “Moving Knowledge” campaign to convey updated space and resources and improve outreach efforts. The space redesign transformed the library from a “bland government” look to a warm and inviting environment. The eye-catching marketing campaign succeeded in bringing in new MnDOT users from throughout the state. The Grand Reopening Event drew 70 percent more attendees than the last Open House, and daily visits to the library increased 1000-fold.