Metropolitan Library Service Agency of St. Paul, Minnesota

About

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for its “Museum Adventure Pass” program presented by Macy’s. The Pass transforms the library card into up to four free tickets to any of the community’s participating cultural organizations. The well-planned campaign was implemented using a broad range of public relations tactics.

Awards Won

Title Year
John Cotton Dana Library Public Relations Award

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The John Cotton Dana Award honors outstanding strategic communication for libraries: the art and craft of getting the right message to the right audience at the right time, and getting the right results. These awards are an outgrowth of the Library Publicity Honor Roll, 1939-42 given in behalf of the Wilson Library Bulletin and the A.L.A. Public Relations Committee.

 2008 - Winner(s)