King County (Wash.) Library System

About

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King County (Wash.) Library System created “Take Time to READ,” a reading initiative and community relations campaign to focus attention on the value of reading for pleasure. The campaign was an outstanding success. Regional transit reached 95.6 percent saturation, Facebook advertising yielded more than 4 million impressions andKCLS social media buzz topped more than 550 public and patron Twitter posts about books and reading.

Awards Won

Title Year
image of the seal for john cotton dana award John Cotton Dana Library Public Relations Award

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The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
2012 - Winner(s)