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A music festival that more than tripled the attendance at the library’s annual open house and created a new image for the library in the eyes of the college’s students. An innovative publicity campaign, including the use of social media and a fictional band tour featuring stops at literary locations in controversial books, built excitement on campus. The development of partnerships with numerous local businesses garnered $500 worth of door prizes and additional publicity. Giveaways of tour t-shirts and “all-access” lanyards and wallets continue to provide the library with exposure to this day, as students are frequently seen on campus with their tour gear.