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Awarded for “Rebranding the Edmonton Public Library,” a masterful blending of the work of professional designers and library staff that let each do what they do best. The simple, stylish logo and the slogan “Spread the words” were taken by library staff and customers and used in a guerilla marketing strategy that was impossible to ignore and hard to resist. The success of this campaign was built on a strong foundation of shared values, clear assessment, strategic marketing, and a committed and enthusiastic library staff. The result was a colorful, adaptable, effective campaign that also happens to be a lot of fun.