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Cedar Rapids (Iowa) Public Library rebranding campaign led up to the rebuilding of the main downtown library, which was devastated in the flood of 2008. The CRPL turned this tragedy into an opportunity, inviting the community to broaden its expectations of a great library and recognize the tremendous library experience available today. The campaign saw a 36 percent increase in library cards issued, a 54 percent increase in program participation and a 44 percent increase in unique website visitors.