Arlington (Texas) Public Library

About

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The Arlington (Texas) Public Library created “Become a Part of Our Story: Volunteer!” – built around clear, clever, creative job descriptions, turning each position into a character, such as “Book Doctor,” “Heritage Sleuth” and “Library Secret Shopper,” with a charming graphic design to reinforce the fresh approach. This campaign brought 365 volunteers to orientation sessions and increased volunteer hours 112 percent.

Awards Won

Title Year
image of the seal for john cotton dana award John Cotton Dana Library Public Relations Award

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The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
2012 - Winner(s)

Press Releases